The Story of Somewhere Travel Co.

If you’re looking for a luxury travel advisor who actually gets it, you’re in the right place. I’m Jace, the founder of Somewhere Travel Co., and I started this business because I believe high-end travel shouldn’t come with pretense or gatekeeping.

I grew up in the livestock industry in Central California. Most of our family trips were local camping. Nothing fancy. But when I was six, my family flew to Hawaii for my Aunt’s graduation. It was my first flight. I remember sipping coconut water on the beach, completely overwhelmed by how different everything felt. That trip did something to me. Travel found a permanent home in my head.

Fast forward to adulthood. I was burning out from the daily grind of graphic design and needed something new to pour energy into. Then I saw a YouTube creator mention their travel agency was hiring and thought “why not?” Biggest impulse decision I’ve made. Also the best one. Somewhere Travel Co. has been my kismet ever since. (We can thank Taylor Swift for enlightening us on that word.)

Here’s the thing: I’ve always been the trip planner in my friend group. Knee-deep in flight routes, resort comparisons, and dinner reservations while everyone else just asks “So… where are we going?” I love the structural side of travel. Piecing together the logistics until they click.

Who Works with a Luxury Travel Advisor?

I plan travel for professionals who’ve already learned to delegate everything else.

You have a demanding job. You have big travel dreams. However, you don’t have 42 hours to spend researching resorts, comparing flight routes, and second-guessing every decision. (That’s the actual average, by the way. 42 hours. For a vacation that’s supposed to be relaxing.)

In addition, you want trips that feel special without the pretense. You’re not looking for someone to talk down to you about thread counts and wine pairings. Instead, you want a partner who gets that you can appreciate nice things without needing a trust fund or a country club membership.

That’s exactly what we offer. See our services or get in touch to find out if we’re the right fit.

What We Actually Believe

High-end travel shouldn’t feel like a secret club with unspoken rules. Growing up middle class, I knew that feeling all too well. I was drawn to the finer things but never felt like I had the decoder ring. As a result, Somewhere Travel Co. exists to bridge that gap. We use insider knowledge to make upscale experiences feel practical for people with small town roots and big world ambitions.

Travel should be intentional, not performative. Every trip, every recommendation, every detail matters. We’re not here to help you check boxes off a list. Rather, we’re here to help you actually experience a place.

We work with you, not for you. This is a collaboration. You know what you want. We know how to make it happen. Ultimately, the best trips come from that partnership.

And yes, we’re Virtuoso members. That means you get perks like room upgrades, resort credits, and breakfast included at properties worldwide. It’s not just a badge. Learn more about the process.

What You Get

We handle the research, logistics, and details. As a result, you stop Googling and start looking forward to your trip.

• A custom itinerary built around what you actually want, not a template.
• Booked logistics. Transfers, flights, upgrades, fine print. Done.
• Destination knowledge so you can make confident decisions.
• Support before, during, and after your trip.

The goal? When you come back, it should feel like the first actual deep breath you’ve taken in a while. You weren’t tied up in logistics and decision-making. Instead, you got to be present. That’s what we’re here for.

“The first deep breath you’ve taken in awhile.”

Let’s Plan Your Next Trip

First big trip or fiftieth? Either way, you shouldn’t have to plan it alone. Ready to work with a luxury travel advisor who understands busy professionals? Thought so.

Don’t just travel anywhere, travel Somewhere™.